HrefLang is an HTML attribute that provides the content a worldwide SEO boost by targeting the right users, based on their location. With the help of HrefLang sitemaps, the right pages are ranked by the search engines in the right index. HrefLang tags help to improve a website’s position in search engine results pages (SERPs), thereby increasing its traffic and revenue.
HrefLang tags help search engines to understand the relationship between pages and showcases the correct versions.
Helps in finding the right version of a webpage on the Search Engine Results Page (SERP) based on location or the user’s language preference.
Content created for a specific audience and delivered in their language engages and meets their expectation. This in, turn leads to a lower bounce rate and better page rankings.
Imparts better understanding of pages with the same content in different languages, which otherwise may be misunderstood as duplicate content, and therefore, affect page ranking.